Varo That Bank
BUILT DIFFERENT. BANKED DIFFERENT.
Banking has been broken for a long time. Hidden fees, shady policies, and a system designed to keep people out rather than let them in. Varo wasn’t having it. They’re a neobank on a mission to level the playing field—and they needed a campaign that would make people stop, listen, and maybe rethink who they trust with their money.
I led the pitch that brought Varo into the building, then teamed up with a small, sharp crew to create a fully integrated social first launch. The work had to feel real, human, and culturally in-tune—so we built a platform that spoke directly to people’s frustrations and hopes. That Varo Bank was born.
Role: ECD
Russell Reacts: No Nonsense Banking Edition
RUSSELL READ REAL TWEETS CALLING OUT PREDATORY BANKING—RAW, HONEST, AND 100% HIM. VARO SHOWED UP AS THE ANTI-BANK BANK, JUST LIKE THEY WERE BUILT TO BE.
Honor the Gift x Varo
WE PARTNERED WITH RUSSELL’S BRAND, HONOR THE GIFT, ON A FINANCIAL LITERACY DROP—FEATURING A LIMITED HTG TEE. WITH @RON_DOUG AND @STATE.OF.DALLAS, IT TOOK OFF—@RON_DOUG’S GRWM HIT 2M+ VIEWS.
Organic Social
MEANWHILE, OUR ALWAYS-ON ORGANIC SOCIAL KEPT PACE WITH CULTURE—FROM LIL’ MISS TO WEDNESDAY TO SPOTIFY WRAPPED—JUMPING ON TRENDS IN REAL TIME, ALWAYS THROUGH THE LENS OF FINANCIAL LITERACY.
Contextual OOH
CONTEXTUAL OOH POPPED UP IN MAJOR CITIES ACROSS THE COUNTRY—SPEAKING TO PEOPLE’S EVERYDAY FRUSTRATIONS AND SHOWING WHAT’S POSSIBLE WITH VARO IN THEIR CORNER.
