Awards
2022 One Show Merit - IKEA Store in a Box
2022 Effies Silver - IKEA Store in a Box
2022 Effies Silver - Experiential Marketing - IKEA/”The IKEA Audio Catalog”
2021 One Show Merit - Online/Branded Podcast - IKEA/”The IKEA Audio Catalog”
2018 One Show Bronze – Innovation in Branded Entertainment – IKEA/“Oddly IKEA”
2018 One Show Merit – Branded Entertainment Long Form – IKEA/“Oddly IKEA”
2018 One Show Merit – Social Media Single – IKEA/“Oddly IKEA”
2018 Caples Award Silver – Branded Content – IKEA/“Oddly IKEA”
2018 DMA Echo Awards Gold – Retail & Direct Sales – IKEA/“Oddly IKEA”
2018 DMA Echo Awards Bronze – Customer Acquisitions Campaigns – IKEA/“Oddly IKEA”
2018 DMA Echo Awards Bronze – Customer-Centric Campaigns – IKEA/“Oddly IKEA”
2018 DMA Echo Awards Shortlist – Best Use of Social Media – IKEA/“Oddly IKEA”
2013 FWA Site of the Day – Fanta/”Saving the Source”
2013 FWA Mobile of the Day – Fanta/”Saving the Source”

Press
AdAge - Party City Halloween
AdAge - No Pause Project
AdWeek - Baskin Robbins Seize the Yay
The Drum - Baskin Robbins Seize the Yay
AdWeek - IKEA Store in a Box
CNN - IKEA Store in a Box
Fox Business - IKEA Store in a Box
People - IKEA Store in a Box
Food&Wine - IKEA Store in a Box
Food Network - IKEA Store in a Box
HYPEBEAST - IKEA Store in a Box
PAPER Magazine - IKEA Store in a Box
NYPost - IKEA Store in a Box
The Daily Mail - IKEA Store in a Box
The Sun - IKEA Store in a Box
USA Today - IKEA Store in a Box
Delish - IKEA Store in a Box
Campaign US - IKEA Store in a Box
The Drum - IKEA Store in a Box
Mashable - IKEA Store in a Box
Travel & Leisure - IKEA Store in a Box
Apartment Therapy - IKEA Store in a Box
The Cut - IKEA Store in a Box
Complex - IKEA Store in a Box
CNN - IKEA Audio Catalog
Architectural Digest - IKEA Audio Catalog
USA Today - IKEA Audio Catalog
The Hill - IKEA Audio Catalog
Apartment Therapy - IKEA Audio Catalog
Quartz - IKEA Audio Catalog
GQ - IKEA Audio Catalog
AdWeek - IKEA Kama Sütra
Fast Company - IKEA Kama Sütra
The Drum - IKEA Kama Sütra
Refinery29 - IKEA Kama Sütra
The Mirror - IKEA Kama Sütra
The Daily Mail - IKEA Kama Sütra
Esquire - IKEA Kama Sütra
MSN - IKEA Kama Sütra
Yahoo Sports - IKEA Kama Sütra
The Irish Times - IKEA Kama Sütra
Branding in Asia - IKEA Kama Sütra
Mashable Asia - IKEA Kama Sütra
Yahoo Life - IKEA Kama Sütra
Dezeen - IKEA Kama Sütra
Elle Decor Spain - IKEA Kama Sütra

AdWeek - 2007 Best Ads Stolichnaya Frozen Neighbors

About

Hi there!

I’ve spent close to thirty years helping brands tell their best possible stories and find their voice using the long game method by building a foundation of trust, both internally and externally.

I'm currently working as the Executive Creative Director of 22Squared building contemporary messaging foundations for influential brands such as NCAA Atlanta, Baskin-Robbins, Nathan’s Hot Dogs, Varo Bank, and Southeast Toyota. I'm also leading an incredible team to change the culture of toxic masculinity with the NO PAUSE PROJECT. A grass-roots movement

In a past life, I was with Ogilvy NY for 13 years, where I ran both the IKEA USA and Citizens Bank businesses. For IKEA, I helped reposition its US brand from Scandinavian cheap flatpack to a strong US cultural influencer through relevant social/digital activations and direct experiences. For Citizens, I helped usher the bank’s image from traditional financial institution to a modern brand appealing to millennials. And before that? Well, I helped launch an integrated global campaign for Fanta, and spent quality time on other iconic brands such as Unilever, Stoli and Heineken.

I’m a truly passionate leader and I dedicate my energy to bringing the best out of my teams and my clients. People that thrive always bring their best selves, their best points of view and their best ideas, and I work very hard to create an environment that fosters everyone to feel this way. I love my work and I love strategic problem solving with a team.

I don’t believe diversity is limited to skin color but about a range of experiences and perspectives.

And I believe an idea can come from anywhere because great work doesn't just come from one great person.

I was named one of Campaign USA’s 40/40 2022 Honorees. I’ve been a speaker at the 3% Conference where I talked about Creativity at Scale and participated in a panel to help raise money for the Art Directors Club of Canada. My work for IKEA was featured at ArkDes’, the Swedish Center for Architecture and Design, in an exhibition called, Weird Sensation Feels Good.

See my work history here. Reach out for a chat. I’m always open to listen.