I’m a passionate creative leader with 30+ years of experience helping brands find their voice and tell unforgettable stories through trust, insight, and smart, integrated work. As the Executive Creative Director at 22Squared in Atlanta, I’ve led impactful work for brands like Baskin-Robbins, Nathan’s, Varo, and Southeast Toyota—while also spearheading the NO PAUSE PROJECT to shift cultural norms around masculinity. Previously, I spent over a decade at Ogilvy NY, where I helped evolve IKEA into a U.S. cultural icon and modernize Citizens Bank. I’ve launched global work for Fanta and created culture-shaping work for Unilever, Stoli, and Heineken. I lead with heart, lift teams, and believe the best ideas come from everywhere. Perspective is power. Campaign US named me a 40/40 honoree, I’ve spoken at the 3% Conference (RIP), and exhibited my work at ArkDes in Sweden. CNBC and the BBC have interviewed me. I have no ego, but I thrive on immense pride in the work. I love what I do—and I will always find a way.
I live in New York City with my husband and two young children.
Juries & Speaking Engagements
ADCC Judge • 3% Conference Speaker • ADC Judge • Hatch Show Judge • BrandingMag Neuromarketing Panel Speaker •
AICP Judge • One Show Judge • Digiday Judge • Drum Experience Judge • Cannes Young Lions Judge • New York Festivals Judge •SCADDY'S Judge • ADCC Fundraising Panel Speaker
Awards
2025 Muse Design Awards Gold – Conceptual Design Communication - No Pause
2025 Muse Design Awards Gold – Conceptual Design Inclusive - No Pause
2025 Muse Design Awards Gold – Conceptual Design Education - No Pause
2025 Muse Design Awards Silver – Conceptual Design Play - No Pause
2025 Muse Design Awards Silver – Packaging Design Games - No Pause
2024 Muse Creative Awards Gold - Retail & E-Commerce
2024 Muse Creative Awards Gold - Social Media Consumer Brand
2024 Muse Creative Awards Gold - Integrated Marketing/Brand Transformation
2024 Muse Creative Awards Gold - Integrated Marketing/Social Media
2024 Muse Creative Awards Gold - Strategic Program Digital Marketing
2024 AdWeek Media Plan of the Year
2024 Effies Bronze - Data-Driven/Media
2023 4A's Jay Chiat Awards Gold
2023 Muse Creative Awards Platinum - Advertising/Advertising Campaign
2023 Muse Creative Awards Gold - Strategic Program/Branding Refresh
2023 Muse Creative Awards Gold - Integrated Marketing/Brand Transformation/Repositioning
2023 Muse Creative Awards Gold - Experiential & Immersive Launch Event
2023 Muse Creative Awards Gold - Experiential & Immersive Live Experiences
2023 Muse Creative Awards Gold - Branded Content Influencer Marketing
2023 Muse Creative Awards Gold - Radio/Radio Campaign
2022 One Show Merit - IKEA Store in a Box
2022 Effies Silver - IKEA Store in a Box
2022 Effies Silver - Experiential Marketing - IKEA The IKEA Audio Catalog
2021 One Show Merit - Online/Branded Podcast - IKEA The IKEA Audio Catalog
2018 One Show Bronze – Innovation in Branded Entertainment – IKEA Oddly IKEA
2018 One Show Merit – Branded Entertainment Long Form – IKEA Oddly IKEA
2018 One Show Merit – Social Media Single – IKEA Oddly IKEA
2018 Caples Award Silver – Branded Content – IKEA Oddly IKEA
2018 DMA Echo Awards Gold – Retail & Direct Sales – IKEA Oddly IKEA
2018 DMA Echo Awards Bronze – Customer Acquisitions Campaigns – IKEA Oddly IKEA
2018 DMA Echo Awards Bronze – Customer-Centric Campaigns – IKEA Oddly IKEA
2018 DMA Echo Awards Shortlist – Best Use of Social Media – IKEA Oddly IKEA
2013 FWA Site of the Day – Fanta Saving the Source
2013 FWA Mobile of the Day – Fanta Saving the Source
2010 NY Addys – Interactive Media Online and Mobile Marketing – Kodak “Smile App”
2009 Apple iTunes - App of the Day - Kodak SmileMaker
Press
AdAge 11 Best DEI Campaigns 2024 - No Pause
Campaign US - No Pause
The IE Voice - No Pause
Black Voice News - No Pause
Sacramento Observer - No Pause
AskMen - No Pause
AdAge - Party City Halloween
Buzzfeed - Party City Halloween
All Hallows Geek - Party City Halloween
AdAge - Baskin-Robbins Seize the Yay
The Drum - Baskin-Robbins Seize the Yay
Tech Crunch - Baskin-Robbins Seize the Yay
Nicki Minaj - Baskin-Robbins Seize the Yay
MediaPost - Baskin-Robbins Spooky & Spicy
The Drum Halloween - Baskin-Robbins Spooky & Spicy
Shots - Baskin-Robbins Turkey Cake
AdWeek - IKEA Store in a Box
CNN - IKEA Store in a Box
Fox Business - IKEA Store in a Box
People - IKEA Store in a Box
Food&Wine - IKEA Store in a Box
Food Network - IKEA Store in a Box
HYPEBEAST - IKEA Store in a Box
PAPER Magazine - IKEA Store in a Box
NYPost - IKEA Store in a Box
The Daily Mail - IKEA Store in a Box
The Sun - IKEA Store in a Box
USA Today - IKEA Store in a Box
Delish - IKEA Store in a Box
Campaign US - IKEA Store in a Box
The Drum - IKEA Store in a Box
Mashable - IKEA Store in a Box
Travel & Leisure - IKEA Store in a Box
Apartment Therapy - IKEA Store in a Box
The Cut - IKEA Store in a Box
Complex - IKEA Store in a Box
AdWeek - IKEA Escape the Clutter
TIME - IKEA Escape the Clutter
Apartment Therapy - IKEA Escape the Clutter
BuzzFeed - IKEA Escape the Clutter
INAUGMENT - IKEA Escape the Clutter
TrendHunter - IKEA Escape the Clutter
ThinkMonsters - IKEA Escape the Clutter
Stylus - IKEA Escape the Clutter
CNN - IKEA Audio Catalog
Architectural Digest - IKEA Audio Catalog
USA Today - IKEA Audio Catalog
The Hill - IKEA Audio Catalog
Apartment Therapy - IKEA Audio Catalog
Quartz - IKEA Audio Catalog
GQ - IKEA Audio Catalog
The Drum - IKEA Winter Sale
Ads of Brands - IKEA Winter Sale
Campaign Live - IKEA Winter Sale
LBB Online - IKEA Winter Sale
AdWeek - IKEA Kama Sütra
Fast Company - IKEA Kama Sütra
The Drum - IKEA Kama Sütra
Refinery29 - IKEA Kama Sütra
The Mirror - IKEA Kama Sütra
The Daily Mail - IKEA Kama Sütra
Esquire - IKEA Kama Sütra
MSN - IKEA Kama Sütra
Yahoo Sports - IKEA Kama Sütra
The Irish Times - IKEA Kama Sütra
Branding in Asia - IKEA Kama Sütra
Mashable Asia - IKEA Kama Sütra
Yahoo Life - IKEA Kama Sütra
Dezeen - IKEA Kama Sütra
Elle Decor Spain - IKEA Kama Sütra
AdWeek - 2007 Best Ads Stolichnaya Frozen Neighbors