THE SHOCK OF RECOGNITION.

As ECD on Southeast Toyota, I spent four years backing bold ideas, clearing the path, and helping a great team keep pushing the work forward. As a Tier 2 regional brand, the goal was simple: sell cars. We did it with hardworking creative that used lifestyle storytelling to bring features and promotions to life—driven by data, personalized to key life moments, and built to deliver the shock of recognition. The result: a 2024 Effie, Adweek’s Media Plan of the Year, a Jay Chiat Strategy Award, the highest client satisfaction score in 20 years—and Southeast Toyota became the top-selling region.

Role: ECD