Party City Halloween
BRAND COSTUME. DARK SIDE EDITION.
Party City’s known for bright balloons and birthday aisles—not exactly Halloween horror. But Halloween is their biggest season, and Spirit Halloween was eating their lunch. So we gave the brand a costume change and showed off its darker side.
“Dare to Scare” leaned into what Halloween diehards actually want: big scares and even bigger reactions. We brought in a Hollywood makeup artist, staged some wild pranks using Party City products, and turned the behind-the-scenes into legit makeup tutorials. Who knew Party City could get this creepy?
Role: ECD
RECOGNITION
AdAge
Buzzfeed
All Hallows Geek
2024 Muse Creative Awards Gold - Retail & E-Commerce
2024 Muse Creative Awards Gold - Social Media Consumer Brand
2024 Muse Creative Awards Gold - Integrated Marketing/Brand Transformation
2024 Muse Creative Awards Gold - Integrated Marketing/Social Media
2024 Muse Creative Awards Gold - Strategic Program Digital Marketing
Scaredy Cams
RING CAMS, ELEVATOR CAMS, AND RECEPTION-AREA SECURITY FOOTAGE ARE THUMB-STOPPERS—AND DURING HALLOWEEN, NOTHING BEATS A JUMP SCARE. PUT THOSE TWO THINGS TOGETHER AND YOU'VE GOT ENTERTAINMENT GOLD.
Influencers & Integrated
SERVED UP SCARE INSPO THROUGH INFLUENCERS, BUILT A FULLY IMMERSIVE SHOPPING RABBIT HOLE ON PINTEREST, AND PARTNERED WITH BUZZFEED.
