Kodak It’s Time to Smile
THE INVENTION OF FACE FILTERS.
An iPhone app we developed for Kodak's "It's Time to Smile" campaign. The SmileMaker allowed people to put a smile on any face and made Apple's Recommended App list in its first week.
Quite old…circa 2009. But it’s mentioned here because it was BEFORE Instagram launched and face filters became a thing.
Role: Associate Creative Director
RECOGNITION
2010 NY Addys – Interactive Media Online and Mobile Marketing
Staff Fav!
EVEN THE STAFF KNEW IT WAS GENIUS.