IKEA Store in a Box
UNDENIABLE IKEA EXPERIENCE. BUT MAKE IT A BOX.
During the pandemic, IKEA missed its fans almost as much as they missed wandering aimlessly through a maze of meatballs and Malm dressers. So, we brought the store to them—complete with a one-of-a-kind, at-home IKEA experience, packed lovingly in a big blue box (yes, that blue box) and shipped straight to their doorsteps.
Role: ECD
Partner: Unit 9
RECOGNITION
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2022 Effies Silver - Home Furnishings & Appliances
2022 One Show Merit
It’s a Big Blue Store in a Small Blue Box
The Meatball
Candle
SOMEONE SUGGESTED LINGONBERRY, INSTEAD OF MEATBALL. THEY ARE STILL DEAD TO ME.
