IKEA Escape the Clutter
CLEAN. CLICKABLE. CONVERSION-DRIVEN.
We turned decluttering into a game—literally. “Escape the Clutter” on Snapchat let players navigate chaotic rooms to find a way out, using IKEA solutions along the way. It was part therapy, part puzzle, all on-brand. And then, we turned the game into an Experience with an IRL experience.
Role: ECD
Escape Room
OF COURSE, IKEA HAD TO MAKE IT REAL, SO THEY PARTNERED WITH BUZZFEED AND CREATED AN IRL EXPERIENCE.
