IT’S ALL ABOUT THE BEER.

Heineken’s “It’s All About the Beer” campaign played on the universal appeal of a cold beer, humorously amplifying its impact on men in any situation.

This spot dates back to 2003—the very first television commercial I ever wrote and produced. While it may feel of its time, I keep it in my portfolio not for the provocative concept, but because it offered something rare then that I still believe in now: a distinctly female point of view.

Role: Copywriter/Art Director
Director: Jim Jenkins