When Coca-Cola wanted to launch its new “Play” campaign for the Fanta brand, it was only natural to allow users to play it.

‘Saving the Source’ was the 52-page interactive graphic novel that sits at the center of the Play Fanta campaign. Built for the web, iOS, and Android, it's a fully playable experience with embedded games, videos, and social components. Launched in 190 countries around the world, it had an average engagement time of over 9 minutes.

The campaign case study, embedded videos, game extensions, and graphic novel below.

Role: Creative Director
Directors: PSYOP & Vectorform

2013 FWA Site of the Day – Fanta/”Saving the Source”
2013 FWA Mobile of the Day – Fanta/”Saving the Source”