Baskin -Robbins
SEIZE THE YAY. YAY!
The agency had been going steady with Baskin-Robbins for a while. The 76-year-old icon came to us in 2022 with a dilemma: how to stay cool when the competition’s full of small-batch, slow-churned, hand-foraged, oat-milk-swirled whatever. So for the first time in over 20 years, we helped reposition the brand—from a nostalgic treat to an everyday spark of joy. Seize the Yay is a rallying cry for anyone who’s ever needed an excuse to say yes to ice cream. The campaign lays the groundwork for Baskin-Robbins to show up in culture with a wink, a smile, and a sprinkle. Here’s some of the work
Role: ECD
RECOGNITION
AdAge
The Drum
Tech Crunch
Nicki Minaj
MediaPost
The Drum Halloween
Shots
2023 Muse Creative Awards Platinum - Advertising/Advertising Campaign
2023 Muse Creative Awards Gold - Strategic Program/Branding Refresh
2023 Muse Creative Awards Gold - Integrated Marketing/Brand Transformation/Repositioning
2023 Muse Creative Awards Gold - Experiential & Immersive Launch Event
2023 Muse Creative Awards Gold - Experiential & Immersive Live Experiences
2023 Muse Creative Awards Gold - Branded Content Influencer Marketing
2023 Muse Creative Awards Gold - Radio/Radio Campaign
New Look. Who Dis?
CHANGEUP GAVE THE BRAND THE ULTIMATE GLOW UP SO WE COULD DO OUR THING.
Brand. Product. Social. Digital. Experience.
WE BUILT IT ALL, AND WE BUILT IT FAST. QSR FAST. DROPPED THE GLOSS, FOUND THE VOICE—AND DROVE REAL GROWTH. +11% ON IG, +5% ON TWITTER, AND LAUNCHED ON TIKTOK WITH MULTIPLE POSTS HITTING 2M VIEWS—ALL ORGANIC.
